Visual designer turned product thinker. Six years of brand, print, and campaign work at West Elm, RIPCO, and Wing Tel Alpha gave me the craft. Designing systems and solving complex UX problems at Workhuman and Aegis Group gave me the strategy.
Product Design
Visual Design
97% of candidates left without exploring a single job. A new information architecture rebuilt the funnel — and kept them.
View case study4-person startup. 3-month runway. Product needed to pivot in weeks — not months. The design system I built from day one made it possible.
View case studyHow a token-based architecture eliminated 15+ button variations, unified US and Ireland teams, and reduced dev cycles by 60%.
View case studyBuilding product systems before I had the vocabulary for it. Founding designer for a telecom startup — app, dashboard, component library, and brand from scratch. 5,500 users.
Working within a tightly governed brand system — figuring out what could flex and what couldn't. Where I first learned to think in constraints. Deployed across 2M+ subscribers.
Making complex commercial real estate data scannable for executives making high-stakes decisions. 30+ properties across NYC. Clarity as craft.