West Elm,
Williams Sonoma

Consumer Retail and Home Furnishings

At West Elm I led digital design execution for D2C and B2B email programs spanning West Elm, Williams Sonoma, and Pottery Barn, reaching millions of subscribers weekly. I owned campaigns end to end, from concept through production, across main-line, Outlet, and cross-brand initiatives.

West Elm editorial: woman in styled room with furniture; six detail tiles labeling the Modern Ground Table Lamp and Angled Legs Chair
West Elm Tastemaker editorial for Misha Nonoo shown at desktop and mobile breakpoints
West Elm Kids ‘Shop teens’ email banner across leaderboard, portrait, and tile formats West Elm email modules: Minted × West Elm furniture banners and product emails (sleeper sofas, storage beds, artisan stoneware) West Elm email designs: welcome series onboarding, holiday shopping experience survey, and Pottery Barn satisfaction survey West Elm Louisville store opening: pre-opening teaser, grand-opening invitation, Feeding Kentucky nonprofit, and brand values strip West Elm and Pottery Barn Kids product emails (backpacks, eco lunchware, planet gear, baby gear) plus Williams Sonoma clearance sale